Universal Reward Protocol [URP] - Be Rewarded for Any Type of Shopping Behaviour

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We know this nowadays crypto development is very broad and already known by many people, this is the latest breakthrough for the world economy, every time and where the person is located you can access it, many people who successfully achieve their dreams because they follow the development of cryprocurrency. Many investors are interested and you can also invest in it let us recall what ever said by world billionaires such as:
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Nowadays, startups and existing businesses favor token sales as the primary means of raising capital to fund their projects. This is perhaps the main reason behind the rapid increase in the number of ICOs in the past few months. The Universal Reward Protocol (URP) recently decided to follow this approach and will soon conduct an ICO to fund their upcoming blockchain project. The project seeks to develop a platform that fosters smooth interactions among consumers, merchants and manufacturers. The firm, which has been gaining popularity of late, expects to raise ETH worth €20 million during the crowdsale.

Yves Benchimol, the CEO of URP, stated that the protocol intends to improve the shopper’s experience and revolutionize the relationship between consumers and merchants. Essentially, the URP project is a platform that facilitates the direct peer-to-peer interaction amongst consumers, retailers and manufacturers, and automatically rewards their conduct and resource sharing in a specified and seamless manner.

URP's Extensive Research
The new solution, made in collaboration with Occi, has been in development for the past three years. It is a revolutionary platform that provides crucial data to retailers by leveraging the inbuilt geo-locator, artificial intelligence and data fusion. URP conducted thorough research while developing the new platform, visiting stores over 10 million times, identifying over 350,000 shoppers and sending over 40,000 client offers.

Therefore, they know the challenges that merchants face on a daily basis. During this survey, URP worked with renowned brands such as Auchan, Carrefour and Nestle. This is the world’s first blockchain application that has URP’s features, meaning that it can audit the behavior of shoppers during shopping.

How Does URP's Software Work?
The URP blockchain-driven software will analyze both online and offline in-store actions, including store visits, browsing and buying goods. In exchange, shoppers who accept to share their behavior data with merchants will earn URP tokens, while the retailer use the date to improve the quality of service delivery. The earned points will be redeemable at any partnering merchant store. Notably, shoppers will retain control over which aspects of their data they wish to share with the merchants, depending on the customization they desire and their concerns over privacy.

To make the deployment of this product on a global scale a success, URP have enlisted the services of Thomas Wolf, a previous European regional director of Catalina Marketing, a prominent digital couponing firm. Furthermore, the chief advisor to this project is Francois Poupard, a former executive at the Auchan retail enterprise.

The eagerly-awaited ICO is scheduled to start on June 1, 2108. A total of 240,000,000 URP tokens will be up for sale during the crowdsale, with each going for a paltry €0.10. During the sale, the acceptable currencies will be Ethereum and leading fiat currencies.

Undoubtedly, this new development by URP is set to transform the relationship between retailers and consumers. By rewarding both sides with tokens and business improving ideas respectively, this project will improve the quality of service delivery as well as the volume of purchase made by customers in various sectors of the economy.

Roadmap

2015

Launch of the company.
Partnership signed with Auchan, one of the world's biggest distribution groups.
Development of the Occi product.

2016

Proof of concept, first Auchan store equipped with IoT sensors.
Seed funding round from business angels.
Filed two patents on proprietary algorithms (FR1656748 and FR1654618).
Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.

2017

Solution is market-ready.
Contract signed with Carrefour, one of the largest hypermarket chains in the world.
Contract signed with Galeries Lafayette.
Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day.
Inception of URP Protocol.

Q1 2018

Token design and development.
Presentation of URP to brands and retailers.
Refinement of the protocol based on their expressed needs.

Q2 2018

Design of the architecture of URP protocol.
Preliminary partnerships discussions with consumer brands and retailers.
Release of the White Paper.
Mockup of the retailer interface and the shopper app.

Q3 2018

Release of UX/UI of the retailer interface.
Release of UX/UI of the shopper interface.
Release of URP MVP : Smart Contract Templating and Campaign browsing.
Letters of intent from known retailers and brands.
Token Sale.

Q4 2018

Alpha release of URP : Proof-of-Behavior specifications.
Collaboration with first dApps.
Integration with a self-sovereign identity service (SSIS).
Development of the shopper app.
Development of the retailer interface (Campaign Manager).
Launch of pilots on the testnet for onboarded retailers and brands.

Q1 2019

Integration of other dApps on the testnet.
Security testing.
Bounty campaign for beta testers.
Publication of first pilot results.

Q2 2019

Marketing campaign aiming at large-scale shoppers adoption.
Brand and retailers expansion.
Release on the mainnet.
Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP.

Q3 2019

Deployment of URP to early adopting brands and retailers.
Other dApps join the protocol to reward all behaviors on mainnet.

Q4 2019

Start of international expansion in Europe and China.

2020

S1 :
- International expansion to North & South America.
- Protocol tokenomics optimization.

S2 :
- URP global scale-up.
- All facets of shopping behavior can now be rewarded through URP.

Token info

Token

URP

Platform

Ethereum

Type

ERC20

Price in ICO

0.1 EUR

BONUS

Private sale: Bonus: 40% (the bonus has a vesting period of 6 months starting 30 days after the reception of the main token stake). Pre-sale: Phase 1: Bonus: 25% (the bonus has a vesting peri- od of 4 months starting 30 days after the reception of the main token stake) untill 5M€ or 15 days after the beginning of pre-sale. Phase 2: Bonus: 15% (the bonus has a vesting peri- od of 4 months starting 30 days after the reception of the main token stake) until 5M€ or end of period Max Amount in Pre sale (Phase 1 + Phase 2): 10M€.

Tokens for sale

240,000,000