The current distribution model that is used by TV networks for content delivery has become seriously lopsided. In recent years, TV stations have started to drastically increase advertising prices, while cutting revenue shares for content creators. Not only that, many of the big networks have also increased subscription costs substantially, thereby causing many people to adopt online streaming services for their daily fix of entertainment.
Some of the issues in TV industry today include:
- Lack of Innovation: since major networks control the flow of all televised content, the problem of decreasing quality is becoming more and more apparent with each passing day.
- Premium Content: a major issue with the content is days.
What Is TV-TWO?
TV-TWO is an all new 'open content platform' for individuals who are looking to amalgamate their regular television experience with that of "personalized video streaming" options. As a result of this, customers can become privy to quality online content at no extra subscription costs. The platform makes use of a native token to administer the exchange of information within its ecosystem, and allows for monetary exchanges to take place between consumers, content providers and advertisers.
What's The Difference Watching Television On Blockchain?
In order to better understand what TV-Two is, we should envision this platform to be an application that has been designed to blend regular broadcast television with a "personalized and ad-supported video stream". This video stream will play premium content that is expensive to obtain (at no extra costs to customers). To access this premium content, all one has to do is click on the Enter button on the specially designed TV-Two remote.
How does it work?
Step 1: Install TV-TWO apps on your Smart TV.
Step 2: Sync your wallet from TV to your other device.
Step 3: Watch your personalized Broadcast and Video Stream.
Step 4: Check the token you've collected.
Step 5: Market your token for ether, Bitcoin or Fiat.
Content provider
Accept the opportunity to reach a television network, giving a small creator focusing on quality video in the same voice as determined by watch statistics and not clicks. Get full transparency on watch statistics for their videos without having to trust a centralized platform that can update their content more easily with the advantages of high media expenditures leading to TV.
Advertiser
Receive automatic media targeting and attribution features and ordering on TV they know from digital advertisingEach per user reports on ad engagement and organic video contexts without being subjected to non-transparent KPI fraud or reporting Can answer users based on the party’s first-party method without having to submit data to TV -Two or a third party.TTV or TV-Two starts its ICO event series on February 24th & will end on March 24, 2018.
BLOCKCHAIN
Blockchains combine concepts of peer-to-peer networks, asymmetric cryptography, decentralized computing and smart contracts into a new technology platform. In short, blockchains are distributed peer-to-peer systems which implement a trustless shared public append-only transaction ledger. "The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually" everything of value
Consumers accumulate TTV that they can store in their wallet and offer on exchanges. They can anonymously share personal information with advertisers and content producers without having to compromise their privacy.
Advertisers give TTV to users for watching sponsored videos.They can use first-party data for targeting, without having to send it to TV-TWO or a third-party for blind-matching.
Content Producers get TTV from users for offering premium video content.
How Come TV-TWO Is Free?
As noted earlier, all of the premium content that is shown via the TV-Two stream is embedded with advertisements. In addition to this, through the use of this system, consumers have the ability to share their personal data with advertisers on their own terms. This basically translates to advertisers gaining personal insights into our viewing habits, thereby allowing them to relay more personalized / relevant messages that can in turn result in "higher user satisfaction and better returns on ad spending".
TV-TWO TTV ICO Token Details
TTV for conducting all business operations within its ecosystem. In all, there will be a total of 500,000,000 that will be made available during the sale period. Additionally, there will be a soft cap of 2,500 ETH, and a hard cap of 50,000 ETH in place.
The sale is due to commence on the 24th of February, 2018, and conclude on the 24th of March. In terms of the pricing of TTV we can see that 1ETH = 10,000 TTV.
Token Distribution Scheme
As per the official company whitepaper, the allocation of tokens will be as follows:
- 75% of all TTV will be made available to investors via the token sale.
- 15% of the currency pool has been set aside for use by the founders of TV-Two.
- 6% have been reserved for the core development team.
- The remaining 4% will be used for promotional campaigns and incentives.
Allocation Of Funds
- 60% of all collected revenue will be used for further platform development and engineering.
- 14% will be used for marketing purposes (so as to increase the widespread appeal of TV-Two).
- 20% will be distributed among company partners, as well as to cover for legal expenses.
- The remaining 6% will be reserved for the creation of a contingency fund (in case of any market crashes, emergencies etc).
Collected in the Crowdsale is used as follows:
Engineering and development: 60% of the funds will be used to support and expand the engineering team to accelerate the development of the TV TWO application and its interaction with the decentralized TTV ecosystem
Marketing: 14% of funding will be spent to increase the TV-TWO user base with both promotional and TTV incentives
Partner engagement: 6% of the funds will be committed to building the TTV ecosystem together Legislative
and Administrative: 10% of the funds will be used to cover the legal and administrative costs associated with the implementation of TV-TWO
Contingency: 10% of the funds will be allocated to unforeseen developments
Unsold brands are burned. The tokens of the team are created over three years. Any ETH that is committed to more than 90% of the hardcap will be banned for two years in a smart contract. The Smart Contract stabilizes the price of the TTV by automatically repurchasing the price index.
TEAM
ADVISORS
Roadmap
Contacts
The developers can be contacted using the link below:
ETH Address : 0x4be0D62Fc296136326F1A6BB6E3A543472c41820
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